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#MOXIE SODA SERIES#
The teens also brought an interesting series of hand held fans featuring This "horsemobile"īecame the focal point of much of their advertising from that point on.
#MOXIE SODA DRIVER#
Operated by a driver seated on the dummy horse.
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Patent for an "ornamental design for an automobile" which wasīasically an automobile with a mounted dummy horse on it. In 1917, the advertisingĬampaign took a turn to the unusual when the Moxie Co. Least two different Baird clocks were produced. Moxie is still made in New England by a fewīottlers and can be found in most local supermarkets.Įarly years saw a wealth of bottles, fountain glasses, trade cards and dieĬuts, as well as some very interesting tin signs. New England beverage, under the ownership of the Armstrong family of the Moxieland to close and the company later continued from its Needham Sugar prices, along with increased competition primarily from Coke, caused Almost overnight, Moxie became as famous as any Boston Mass, replacing the smaller Lowell Manufacturing facility, as well as anĮarlier Boston plant, and was successfully promoted as a touristĪttraction. In the late 20s, "Moxieland" was created in Boston, Strongly associated with amusement parks, dance halls and east coast Ted Williams was a spokesperson for Moxie. Using every promotional gimmick known at the time, such as candy, cups,Ĭhina, silverware, lap boards (one of which I have), fans featuring silentįilm stars like Ed Wynn and George M. Who started the company as a clerk, continued to brilliantly promote Moxie Bottlers were opened all over the country. "Nerve Food" was carbonated, brilliantly merchandised and becameĪ household word. These claims were slightly revised with the passage of the Including loss of manhood and paralysis, and "softening of theīrain". Was touted as a patent medicine guaranteed to cure almost any ill Longīefore Coke and Pepsi, the country was singing "Just make it Moxieįor mine" at the Great St. Company gave us MOXIE as our nations first mass marketed soft drink.